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Shopping cart abandonment occurs when a visitor initiates your checkout process but leaves before completing their purchase.

For online businesses whose main goal is to sell products, shopping cart abandonment can mean the difference between profitability and loss. However, surveys suggest less than 50% of online retailers even know their shopping cart abandonment rate.

Consider These Abandonment Facts:

• Abandonment costs retailers $63 billion a year
• 75% of online shoppers regularly abandon shopping carts
• The average retailer has a 70% abandonment rate

On average, ecommerce websites convert visitors-to-sales at a rate of 1%-2%. This means 98% to 99% of the visitors to your website leave without purchasing - which gives you an enormous opportunity for improvement.

ShopOne's Advanced Abandonment Prevention Features

Although some of these reasons for abandonment are outside your control such as a visitor changing their minds, the majority of abandonment reasons are manageable and can be reduced with the advanced abandonment prevention features offered by our powerful ecommerce shopping cart ShopOne^TM.

1. Progress Indicators

No matter how many steps there are in your checkout process, you should always let customers know where they are in the process to avoid order confusion. In fact, around 27% of abandonment occurs due to a confusing checkout process.

Our shopping cart service counters this by numbering each step in the shopping cart process and labeling each task clearly in each step:





Your customers also have the option to review their information in different steps. For example a buyer can go back to the "Product Catalog" from the "View Cart" page. At the confirmation page the buyer will be able to move back to "View Cart" or "Product Catalog" and can also modify his shipping information or order contents on the confirmation page.




2. Product Back Links

When an item is placed in the shopping cart, you should always include a link back to the product page. Shoppers can then easily jump back to make sure they selected the right item.

With the ShopOne^TM shopping cart, order items are hyperlinked on the cart, order and confirmation pages. If clicked, a popup window containing the product information will be displayed, so customers can easily confirm that they have selected the right item without losing their place in the check out process.




3. Product Thumbnails

Including a thumbnail image of the product your customers are purchasing increases conversions by as much as 10%. It allows customers to insure they have selected the right item and, also, the added visual keeps the 'impulse' aspect of the purchase flowing.

You can upload a product image into ShopOne^TM to be displayed on your product popups. ShopOne^TM will then create a thumbnail of this image and display it to your buyers.




4. Automated Form Completion

An estimated 44% of abandonment occurs because the checkout process is too long. ShopOne^TM solves this problem by providing your customers the ability to autofill your order forms. For instance, if their shipping information is the same as their billing information, there is a checkbox that will enable your customers to automatically fill in the same information to reduce the time and effort required to place an order.




5. Easy Edit Features

ShopOne's Easy Edit features help to reduce the time and frustration for customers who accidentally pressed the wrong button. Customers can easily change quantities or options, or delete an item from the shopping cart.




6. Meaningful Error Messages

If information is missing or filled out incorrectly during checkout, ShopOne^TM will present meaningful error messages to your customers. These error messages will clearly explain what needs to be corrected so your customers can quickly complete the checkout process.

7. Product Availability Indicators

Your customers should not have to wait until checkout to learn if a product is out of stock. This could damage your credibility in the eyes of your potential customers, greatly reducing the possibility of future orders.

ShopOne^TM allows you to set a products availability to either "unavailable" or "out of stock". The product availability status will then display on your product page preventing your customers from starting the checkout process for a product that is unavailable.

8. Reminder Emails

If a customer abandons the checkout process after submitting their email address but before the order is complete, a reminder email is sent to them 3 days later inviting them to complete the process again. We know of one case where this technique recovered 33% of abandoned orders.

9. Abandonment Survey Forms

Knowing why your potential customers abandon your checkout process gives you insights into what you can do to reduce abandonment in the future.

With ShopOne^TM, customers who abandon the order process during checkout are presented with a pop up window displaying a simple survey form that asks "What is The Single Biggest Reason You Did Not Complete Your Order Process Today?" The ShopOne^TM shopping cart then reports the results in your admin panel.