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Upselling is a sales technique whereby customers are persuaded (at the point of sale) to purchase an additional (usually higher priced) item they did NOT originally intend to purchase. When used correctly upsells can increase the amount of your average sale by up to 40%.

Cross selling is the practice of suggesting related products or services to a customer who is making a purchase.

For instance, if you're buying a book on Amazon.com you may be presented with a list of books whose topics are related to the one you're purchasing. Similarly, you may be presented with a list of books purchased by other customers who bought the same book as you. A search on a company's website for bed linens might also bring up listings of matching draperies. The most famous example of cross selling is the fast food phrase: "Would you like fries with that?"

GoldbarOne® lets you capitalize on the power of upselling and cross selling by integrating the following automated upsell modules into our industry leading shopping cart software:

1. Display Multiple Upsell Offers at Checkout

ShopOne^TM allows you to add up to 3 upsell / cross sell offers to your order forms and/or shopping cart. This allows you to maximize the potential dollar amount you can get from each individual customer.

Offering related products or package offers or even an "Upgraded" version of the product they originally set out to purchase can dramatically increase your average sales price.






As the picture above illustrates, there are no added steps to the checkout process -- so adding upsells to your order forms will NOT increase shopping cart abandonment.



2. Automatically Embed Upsell Offers Into Transactional Emails

For those customers who do not take advantage of the upsell offers on your order forms, ShopOne^TM gives you another chance to upsell them — this time via email.

Since transactional emails such as "order confirmations" are the most widely read emails, they offer the perfect opportunity to get your customers to buy more.

ShopOne^TM allows you to automatically embed your upsells into your transactional emails. Many of our customers who are currently using this technique have witnessed an amazing spike in their sales.